Your email list is the heart of your business.
Every name on your email list represents dollars spent and dollars to be made... and a valuable relationship to foster.
If you’re doing the bare minimum to love on your list, you’re not doing all you can for your customers or for your bottom line.
And if you aren’t emailing your list at all?
Now’s the perfect time to practice a little Inbox Influence.
It’s easier and less expensive to market effectively to the customers you’ve already acquired.
And email is the one marketing channel where you still have complete control. With an effective email marketing system like Inbox Influence in place, you can let go of the stress about ever-changing platform rules and rising ad costs.
The right email messages will make the people on your list feel like a million bucks. And people who feel appreciated spend more on the products and services they love.
They want to go steady. Be exclusive.
And all you need to get started is three essential email sequences designed to deepen relationships, build massive goodwill, and capture lost revenue.
Imagine having fun, effective email sequences that:
generate extra sales revenue without creating extra work for you or your team
turn one time buyers into repeat customers and raving fans
spark real conversations between you, your customers, and their friends
feel less like ads and more like a message from a trusted friend
show off your brand personality and create immediate connection with new customers and subscribers (and get them begging to buy)
close existing revenue gaps, increase profit margins and make missed sales a thing of the past
Your business can have all that - and more - with the right email marketing in place.
Yes, your email list absolutely wants to hear from you - especially at key points in their customer journey - and especially once they realize how darn cool you are.
Don’t let misguided marketing gurus talk you out of talking to your people…like they are people.
Your list wants you to make them feel like the VIPs they are. But they don’t want to constantly be sold to with inbox billboards and discount codes every day.
They want lively conversations and delightful experiences that feel like the best first date ever.
So, are you ready to make your emails feel more like love letters?
Because that’s where I come in.
I’m Lisa.
I convinced my husband to marry me with a series of well-written emails.
That was in 2006 and email is still the best way I know to get people to fall in love with you, your business, or your brand.
Email isn’t going away any time soon and if you’ve been neglecting your list or sending them bland default emails…it’s time to talk to and mingle with the people you’ve invited to your inbox party.
To stay ahead of your competition and make the most of every opportunity you get to increase sales and deepen customer loyalty, you need an email marketing plan designed to welcome and wow - from first contact to first purchase and beyond.
And that’s exactly what the Inbox Influence system is designed to do for your list and your business.
Inbox Influence focuses on the 3 key email sequences every online business needs:
letters of introduction
welcome sequences that wow newbies and make them wonder how they ever got along without you
thank you notes
they came, they bought…transactional emails to tell people what they want to know and to show you care
bread + butter notes
highly effective, behavior-based marketing sequences designed to increase sales while you sleep
Delight your customers and grow your revenue with the Inbox Influence email marketing program.
Inbox Influence is most effective for professional service providers and e-commerce companies with a list size of at least 500 and with an established email service provider (hopefully not the Chimp…but…🙈).
You also know your numbers and are ready to set realistic goals to increase sales, audience engagement, and conversions.
If you’re ready to recover lost revenue, boost the potential sales for your future offers, and just have a heck of a lot of fun engaging effectively with your email list, fill out an application to work with me, and let’s build some email sequences that create strong, long term relationships.
Not quite ready for the Inbox Influence program? Check out all my best DIY email marketing resources:
(no sign up required)