Will Work for Peanuts

I could bore you with the fact that my husband and I follow a keto lifestyle, but I don’t recall seeing in the membership literature that we are obligated to tell every single soul we meet about it, so I’ll skip the details.

Except to say that I make an exception to the rules of keto engagement by actively eating peanuts even though I know there are a) better nut choices and that b) peanuts aren’t nuts.

Now that we’ve established my grew-up-in-Virginia tastebuds love peanuts, let me go a step further and say I also love flavored peanuts.

Enter Pizootz from Mad Scientist Nuts. Pizootz and me? We are like a snack match made in heaven.

But since I’m a professional copywriter and website content auditor, in addition to being a world-class snacker, I had to tell you something I love about their website too.

www.pizootz.com | desktop baja taco product page

Pizootz really lets loose with some personality on the individual product pages. I love that they appreciate the power of the product description to not only sell but to give you a taste of their brand’s playfulness.

I would love to see more benefits and bold flavor on the home page, if I’m being honest.

Another little hidden gem on each product page is a notice that they donate a portion of sales to the Multiple Sclerosis Society. My husband is a neurologist, so this is a charity that speaks to us. This deserves front page billing even if it is just a link to a quick article in the homepage footer navigation. There’s something to choosing a charity. Believe that your customers want to know how that decision was made.

The product pages are fun, fresh, and free from artificial ingredients.

And it bears mentioning that those baja taco peanuts are pretty good stand in for my beloved and banished taco flavored Doritos.

In case that product description got your mouth watering, you can order some delicious and healthy peanuts and almonds at www.pizootz.com!

If you are interested in a full scale web site content audit for your business, shoot me an email at lisa@copywritingbylisa.com