Red Pen Method Leads to Higher Conversions
We’re all guilty of it.
The skim.
No one reads much these days.
Especially words on websites.
If you make your website visitors read an entire paragraph about the founding of your company or some other bland welcome message before they get to the “what’s in it for me’?
I can almost promise a new customer won’t be in it for you.
Ouch. Harsh truth, I know.
Take a good look at your website.
Could you take a virtual red pen to half the words and still clearly convey to potential customers what’s in it for them to do business with you?
Would you be surprised that some of the most effective websites use 10 lines (or less!) of type?
How’s your website working for you?
I’m offering a FREE mini website audit using the same systematic approach to reviewing and optimizing your website’s content that my full-service audit uses. You get a fully actionable report covering one page of your website - complete with recommendations for content structure, images, and calls-to-action…exactly the stuff that makes your website’s message irresistible to visitors and turns them into buyers.
And the truth is, once you know what opportunities exist on one page? You can apply what you’ve discovered to all your website’s pages and start increasing conversions immediately.
No time like now to start making your website more effective.