Five Questions to Ask Your Happiest Customers

Every company understands the value of a happy customer’s experience for generating future business because a good testimonial is trust transferred.

(plus, we just love stories of success and transformation)

We always want testimonials to be authentic, but when we offer guiding questions we will likely get richer responses that help others make important buying decisions.  

By giving your satisfied customers a framework for their responses, you can design a template to create pieces of highly effective marketing collateral.

Ask your happiest customers:

• What was the problem that caused you to buy or do business with us?

• How did the problem make you feel or manifest in your life?

• What’s different about our product/service?

• Give me some insight about how it felt when you realized this time, your problem would be resolved?

• What is life like now?

Social proof is powerful stuff.

Share these customer stories of transformation in social media and in emails to potential customers. 

Pick your warmest and best testimonials to be featured on your website but be careful not to stack too many awards and accolades -strike the right balance.

How are you using testimonials in your business?  Drop a comment and let me know.