Don't Dead End Your Content

You would never see traffic being directed down a dead-end street.

Why?

It would result in a terrible driver experience.

If you are driving traffic - whether paid or organic - to your website, sales page, or other content and you don’t give people further action to take you are creating a terrible user experience.

Some people might even argue you actually aren’t creating valuable content.

You’re creating noise.

But don’t think that every piece of content has to finish on a sales message…that isn’t the case at all. Especially if your content is creating a path to a larger payoff down the line for your reader.

Your next step might be something as simple as asking for a like or share…simply giving your visitor, reader, or prospect a clear action to stick with you.

People take action when they are asked to take action.

Check out an example of an email that gives its reader a few quality options to answer that “what’s next?” question ⤵️

I sound smarter at 1.5 speed…try it!

After you take a look, come back and let me know what you think of her call to action style…is it clear or confusing?

Drop your answer in the comments (but if you’re shy, just click the heart icon and let me know you’ve been here!)